Wishing you all a Merry Christmas and Happy Holidays.
Christmas celebrates the Nativity—the birth of Jesus Christ, who is believed to be the Son of God by Christians the world over. The religious symbolism of Christmas centres on the themes of divine love, hope, humility, and salvation.
But ever gave a thought on how Christmas has evolved from a primarily religious celebration into a global cultural and commercial phenomenon? -Through storytelling, emotional connections, and inclusive messaging, marketers have positioned Christmas as not just a religious holiday but a celebration of togetherness, generosity, and joy worldwide.
Santa Claus as a Brand Icon
The modern image of Santa Claus—jolly, red-suited, and cheerful—was popularized by Coca-Cola in the 1930s. This version of Santa became a universally recognizable figure, transcending religious affiliations. By branding Santa as a symbol of generosity and joy, marketers appealed to diverse audiences.
Christmas Tree and Decorations
The Christmas tree, lights, and other festive symbols were marketed as central to the holiday experience, making them staples of holiday culture globally.
Gift-Giving Tradition
Marketing campaigns tied Christmas to the exchange of gifts, emphasizing it as a time for shopping and generosity.
Advertisements highlighted products as “perfect gifts,” driving sales during the holiday season.Marketing campaigns often focus on secular, relatable values like kindness, community, and giving, making Christmas accessible to people of all backgrounds.
Marketers also adapt Christmas themes to align with local cultures, making it relevant to diverse regions (e.g., KFC’s “Christmas Dinner” in Japan; Swiggy and Zomato highlighting the festive joy of feasting with friends and family with campaigns often including Indianized Santas or delivery personnel playing the role of Santa.).
In the same way Christmas has evolved into a global celebration through strategic branding and marketing, organizations and individuals too need the right approach to connect with their audience and stand out. Christmas thrives on symbols, emotions, and universal values that resonate with people across cultures—your brand can do the same by identifying its unique strengths and building campaigns around them. Effective branding transforms visibility into value, just as Christmas has become more than a holiday; it’s an experience, a sentiment, a season. With the right strategy, your business can achieve a similar transformation, becoming indispensable to your audience’s journey.
For More Information
Please get in touch with:
Jenna Varun Krishnan
Founder, The Daily Lawyer
✉️ jenna@thedailylawyer.in
Let’s start building your branding strategy today!
